The Phoenix Principles: Leveraging Inclusion to Transform Your Company
Written by Janet Reid, Ph.D., and Vincent Brown, The Phoenix Principles is a model of personal and organizational transformation based on 25+ years of experience with corporations, government agencies, and non-profit companies to attain bottom line results and enhance leadership through diversity and inclusion. Its methods have been confirmed by a recent national research study, Diversity Practices that Work: the American Worker Speaks, published by the National Urban League.
It was written in an easy-to-read fable or parable style. The Phoenix Principles provides the reader with five concrete principles for successful inclusion initiatives and for transforming an organization into a diverse and innovative, high performing team.
Competition is no longer limited by geography in today's increasingly global world. Business institutions seeking the multicultural pool of potential customers must first learn to unleash the often untapped competitive weapon within their arsenal... a diverse talent pool.
The culture of inclusion needed to leverage this business advantage is often mistakenly viewed as a project, rather than a cultural transformation that can:
- Increase market share
- Increase productivity and profits
- Increase innovation for better products and services
- Reduce costs associated with employee turnover
- Improve community relations
The Phoenix Principles takes readers step-by-step through the transformation journey of a fictional company and the actions of one individual, Phoenix. Phoenix guides the company through the process of inclusion - creating a cohesive, team-oriented culture poised to connect with and capture the diverse markets that comprise today's global marketplace. The challenges and ultimate rewards that Phoenix experiences provide a framework for businesses to leverage the inevitable differences among individuals.
- Commonly Asked Questions & Answers (download PDF)
- Testimonials for The Phoenix Principles (download PDF)
- Inclusion Leadership: A Case Study of Best Practices at a Manufacturing Company (download PDF)
- Symbol of the Phoenix Around the World (download PDF)
Partner and Practice Leader – Business Transformation