 |  Global Novations / Solutions / Market Optimization |  | Global Novations believes that a best of breed Diversity & Inclusion initiative should encompass the workforce, the workplace, and the marketplace. We help our clients create and enhance innovative programs and experiences that reach and engage diverse market segments.
Demographics in the United States today are shifting, becoming a diverse multicultural population. The US Census Bureau estimates that by 2040, half of all Americans will be multiethnic – what we now call "minorities." The populations in many of the largest cities in the US are already a "minority majority."
This changing landscape requires organizations to engage with customers differently. Organizations can drive revenue with innovation by engaging diverse markets. Spending on diverse markets was $1,585 trillion in 2008 and is projected to rise to $2,218 trillion by 2013.
Market Optimization is maximizing diverse market opportunities to gain incremental revenue and market share by:
- Engaging diverse markets
- Creating culturally-relevant customer programs and/or experiences
- Providing a maximum marketing return on investment (ROI) and return on time invested (ROTI)
- Leveraging Diversity & Inclusion initiatives and government and community relationships to enhance corporate reputation
Learn more about two recent Market Optimization client engagements:
United States Tennis Association
Entertainment Company
Consulting
Customer Research
Brand Strategy
Business Development
Supplier Diversity
Corporate Sponsorships
ROI Measurement
Entertainment
Branded Content
Video Production
Music
Lifestyle Events
Brand Ambassadors
Retail
Consumer Promotions
Product Development
Merchandise
Retail Sales Training
Digital
Content Distribution
Mobile Apps
Interactive Experiences
Social Media
Diversity Relations
Strategic Alliances
Civic and Community Leaders
State and Federal Affairs |
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