Unleashing the Power of Affinity Groups: Four Steps to Creating Business Impact
As the world's largest biopharmaceautical company, Pfizer has an expansive, diverse workforce. It also has dozens of affinity groups, with different missions, operating independently around the world. Pfizer was able to harness the power these programs, people, and energy and turn its resource groups into strategic resources.
Affinity or Employee Networking Groups provide considerable value to their participants, but many diversity, inclusion, and human resources leaders fail to position these groups strategically, at significant opportunity cost. How do you ensure that your Affinity or ERGs visibly contribute to the organization's bottom line? This session will present a four-step business planning model that helps Affinity Group leaders and members connect their programs, activities and events to the organization's strategic imperatives. Hear how Pfizer leveraged this model to effectively make this transition.
Participants will:
Understand how and why to rebrand your Affinity Groups from social networks to business units
Learn how to maximize the impact of Affinity or Employee Networking Groups by aligning them around the organization's business goals
Understand how the Four Stages® Impact Model can be leveraged to support the organization's diversity strategy, grow business, and increase engagement of employees at all levels
Global Novations
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