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Transforming a Diversity and Inclusion Initiative at American Greetings
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American Greetings
INDUSTRY: Other
EMPLOYEES: 10,000-25,000
A leading greeting card/social expression company revisits an unfinished diversity initiative, beginning with the business case and focused on engaging every employee.
Situation
American Greetings decided to undertake a major, corporate-wide Diversity and Inclusion initiative, based on a high-level business case that emphasizes product leadership, innovation, and employee retention and engagement.

Five years earlier, the organization had launched a diversity initiative that ultimately focused more on compliance and less on broader diversity and inclusive leadership.

Download the complete PDF to find out why this effort was different.
Resources
Transforming a Diversity and Inclusion Initiative at American Greetings