| Acculturated Brand Message |
| Financial Services Company | INDUSTRY: Finance/Banking |
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|  | Enhance corporate image and brand message internally and externally.
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Situation
This financial service's brand message was not targeting diverse customers. Their corporate image also reflected the lack of diversity and inclusion in their internal brand message. They needed a strategic diversity plan which would include events and sponsorships designed to enhance their corporate image, support diversity recruitment, and brand and market share.
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Process
Global Novations partnered with the client with a strategic approach that:
- Tested the effectiveness of existing brand messages and marketing material among diverse market segments
- Worked with appropriate internal and external resources to create appropriate brand messages that reinforce corporate values |
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Results
Outcomes included:
- Increased advertising expenditure with niche agencies skilled in reaching diverse markets by 10% each year for 5 years
- Improved corporate image
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Global Novations