|Acculturated Brand Message|
|Financial Services Company|
Enhance corporate image and brand message internally and externally.
This financial service's brand message was not targeting diverse customers. Their corporate image also reflected the lack of diversity and inclusion in their internal brand message. They needed a strategic diversity plan which would include events and sponsorships designed to enhance their corporate image, support diversity recruitment, and brand and market share.
Global Novations partnered with the client with a strategic approach that:
- Tested the effectiveness of existing brand messages and marketing material among diverse market segments
- Worked with appropriate internal and external resources to create appropriate brand messages that reinforce corporate values
- Increased advertising expenditure with niche agencies skilled in reaching diverse markets by 10% each year for 5 years
- Improved corporate image